IG Markets Offers Retail Clients the UK's First Browser-Based Direct Market Access Trading Platform

United Kingdom (PRWEB) 26 February, 2009 -- One of the UK's leading CFD (http://www.igmarkets.co.uk/) providers*, IG Markets, is set to offer its clients the UK's first browser-based Direct Market Access (DMA (http://www.igmarkets.co.uk/cfd/dma-equities.html)) platform. From Friday 20 February, 2009, traders will be able to place DMA orders on a comprehensive range of equity products from within the award-winning PureDeal platform.

Extensive consultation with existing clients and regular CFD traders highlighted the increasing demand for DMA functionality on an easy-to-use and browser-based platform. PureDMA (http://www.igmarkets.co.uk/cfd/puredma-news.html) is IG Markets' response to this.

PureDMA allows traders to see genuine market prices and variations, as well as the aggregated volume of buyers and sellers at each price, giving them increased control over their trading.

According to IG Markets' Head of Sales Trading, Tim Hughes, transparency of pricing is rapidly becoming a necessity in the CFD market. "PureDMA is IG Markets' answer to CFD traders who have demanded the absolute clarity of pricing and trading flexibility offered by DMA. Our development of PureDMA shows how seriously we take client feedback," Mr Hughes said. "We have always offered guaranteed market pricing on CFD trades, but PureDMA really takes pricing transparency to the next level and keeps us at the cutting edge of the CFD market," he added.

Combining the benefits of DMA across thousands of global shares with the flexibility and ease-of-use of the browser-based PureDeal platform is going to be a defining moment for the UK's CFD industry," Mr Hughes concluded.

There are four main advantages of trading CFDs on PureDMA. Clients can:

•    set their own price and minimise the cost of the bid/offer spread by trading directly with other market participants

•    gain access to market-depth prices and see the relative weight of buying and selling orders on either side of the exchange

•    enter pre- and post-market auctions

•    time trades based on levels of liquidity

Because PureDMA is part of the PureDeal platform, clients will still have access to IG Markets' broad range of 'over the counter' (OTC) products, including forex (http://www.igmarkets.co.uk/cfd/forex.html), commodities (http://www.igmarkets.co.uk/cfd/commodities.html) and indices - all from within the same account.

PureDMA is entirely browser-based, enabling trading anywhere and at anytime. The platform also includes DealThru Charting technology, which makes it possible to trade by simply clicking on a market's chart.

IG Markets advises that trading CFDs may not be suitable for everyone, as they are a geared product and can result in losses that exceed the initial deposit.

*A CFD (or Contract for Difference) is an agreement to exchange the difference in value of a particular asset between the time at which a contract is opened and the time at which it is closed.

Notes to Editors:

* To be eligible for PureDMA, clients must have an account balance of £1,000 or more.

* IG Markets is part of IG Group Holdings plc which employs over 700 people worldwide and has offices in nine countries. IG Group, which is a FTSE 250 company, has experienced strong growth from CFD trading over the past year as markets have increased in volatility.

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